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Our Model

Suicide rates are at their highest in 25 years. The numbers keep rising, and it’s clear that traditional approaches aren’t enough. That’s why we created a new way forward.

A different way of understanding suicide

Our model combines clinical expertise with lived experience. Unlike traditional views that frame suicide as a symptom of mental illness, we see it as rooted in life crises, entrapment, and overwhelming psychological pain.

When understood this way, treatments change and become more effective.

Suicidal and need help now?

Want to learn more about our model?

Built from the ground up

Our clinical model — the Men’s Minds Matter Model of Psychological Entrapment and Suicidal Crises (PESC-M) — is evidence-based, developed with input from people with lived experience, and tested in real-world settings. It provides a comprehensive psychological intervention for people who are actively suicidal.

Learn more about our model through training and workshops for professionals and the public. Click here for details.

Man walking up hill
Men siiting on ground chatting

Proven impact and growing reach

The model has been applied in NHS home treatment teams and other clinical environments, helping over 1,000 people so far. And while our mission focuses on men, the model works for anyone facing suicidal crisis.

We’re working to get the model out to as many people as possible, as quickly as possible.

Our model enables us to:

Guide
Guide interventions with people in crisis – saving lives.
Educate
Educate professionals and the public – giving frontline staff and everyday people the skills to help effectively.
Training
Inform policy and services, helping government and organisations respond better.
Awareness
Shape awareness campaigns – Our ‘Say the S Word’ campaign encourages people to say “suicide” directly – reducing ambiguity, breaking stigma, and opening honest conversation.

And this issue isn’t abstract.
The numbers are stark:

1 in 4 people will experience suicidal thoughts at some point in their life (Mind, 2025)
1 in 13 people will make a suicide attempt in their lifetime (McManus et al., Adult Psychiatric Morbidity)
19 people die by suicide every day in the UK – and three quarters of them are male (Office for National Statistics, 2023).