Campaigns
We run award-winning national and local campaigns to raise awareness of the male suicide crisis and to normalise help-seeking when men are struggling. Creative campaigns have the power to save lives by sparking conversations and breaking down stigma.
Using creativity to save lives
All of our campaigns are created with Media Bounty, with partner organisations donating advertising space pro bono. From billboards to stadiums, each campaign is designed to reach men where they are, delivering life-saving messages in ways they can relate to.
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The Last Messages
We used real messages men sent before taking their own lives, placing them on billboards to show that everyone has a message on their phone that could be the last from a mate.
Winner – The Drum Out of Home Awards 2022.
Media space supplied for free by BambOOH and Clear Channel.
We’re Losing More Than Money
With an estimated 496 gambling-related suicides every year in the UK, we calculated the odds of one occurring on Grand National day and shared the message near betting shops and in newspapers.
Winner – The Drum Social Purpose Awards 2024 & ClearChannel Awards 2025
Thanks to UNCLE and Metro for donating space pro bono.
Small Talk Makes a Big Difference
At Reading FC, we reminded men at the urinals that small conversations with mates in distress can save lives.
Thanks to Reading FC for donating the space for free.
Say the ‘S’ Word
Encouraging people to directly ask if a mate is suicidal breaks stigma and opens the conversation.
Ad space donated by London Lites.