Mission & Values
Our vision for the future inspires our mission and guides everything we do. It acts as our compass, keeping us focused on saving lives and creating change every single day.
Why we’re here
Every two hours, a man dies by suicide. We exist to change that. Our mission is to equip people with the knowledge and tools to face life’s challenges, to see their potential, and to come out the other side healthier, happier, and alive.
Suicidal and need help now?
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Our vision
We see a future where fewer men are lost to suicide, where society listens and responds with compassion, and where everyone knows how to act in times of crisis.
Focussed on the mission
We work every day with one aim: saving the lives of men and boys in suicidal crisis. That means knowing what helps, what harms, and always acting with agility, honesty, and trust.
We work every day with one aim: saving the lives of men and boys in suicidal crisis. That means knowing what helps, what harms, and always acting with agility, honesty, and trust.
Meeting people where they are
We accept people as they are. With open minds and open arms, we tailor our approach to help, not to judge. Every man’s experience is different, and we meet each one with respect.
We accept people as they are. With open minds and open arms, we tailor our approach to help, not to judge. Every man’s experience is different, and we meet each one with respect.
Making meaningful change
As experts by both profession and experience, we have the knowledge, persistence, and passion to create change that matters. For us, action always speaks louder than words.
As experts by both profession and experience, we have the knowledge, persistence, and passion to create change that matters. For us, action always speaks louder than words.
Working together
We believe in community and collaboration. We listen, speak, and share openly – even when we disagree. Every perspective adds value, helping us grow stronger together.
We believe in community and collaboration. We listen, speak, and share openly – even when we disagree. Every perspective adds value, helping us grow stronger together.
